ABOUT

Our Story

Charmora pieces are born from a place of curiosity and the desire to recreate and reinvent yourself. Personal style is forever changing and evolving, and I love that accessories are a way to express that. The beads I create with come from everywhere — bustling markets in Thailand, secondhand charity shops, and specialty stores carrying antique Indian glass beads. Each bead has a story, and I love weaving them together into pieces that feel playful, nostalgic, and personal.

The Person Behind the Beads

Hi — I’m Sam. By trade, I’m a photographer, but by heart, I’m a maker. I started Charmora because I couldn’t stop collecting playful, nostalgic bits and bobs, and I wanted to turn that love into something real. What began as a gentle creative outlet has grown into a small, intentional brand that celebrates the joy of self-expression, creativity, and the beauty in the little things.

With love,
Sam x